IS THERE AN AWARD FOR MAKING YOU
THE MOST MONEY?
John Lyons, Fractional CMO & Coach
You’re here because you know your business could be doing better.
Hey, your business should be doing better.
You have a great product or service, you know there’s a real need for it but for some reason not enough people are buying it.
What you need is proper grown up, hitting the bottom line marketing - none of your fluffy nonsense and without the Canva subscription.
You need a practical, commercially focused CMO with over 20 years experience helping B2B tech and professional services businesses make more money.
It doesn't take an army with a trillion dollar budget to make marketing successful. It takes some Bin Juice, a hat, and a middle aged man that's steered a group of brands through the pandemic to come out the other side with more market share, given a creative professional services firm its most successful year ever and extended the LEGO members programme from 6% market reach to 38% market reach, and will put more money into your company's bank account
I make you money, and I bloody deserve an award for it.
Maybe two.
Here’s the thing though, marketing is not complicated. But quite often it’s just done badly. By people without training, or people who think it’s just about making things pretty or nice.
Pretty and nice can get straight in the bin unless they can be shown to increase sales, revenue and profits. I couldn’t care less about clicks and likes, I measure success in EBITDA.
Thank you for dropping by.
What do you need?
As Fractional CMO I specialise in helping B2B tech and professional services businesses understand their potential customers, the roadblocks, opportunities and alternatives and develop actionable strategies to win greater market share, to deliver cut-through marketing plans and campaigns that earns far far more than it costs.
A fractional CMO is simply a time-share CMO. Not a consultant, not a business consultant, not a freelance or an interim hire*, just your CMO for however many days a week you need one.
* Unless that's what your business needs and that’s agreed on scope, but I'm not a private dancer**.
** Unless, well, no scratch that. Definitely not a private dancer.
You will sell more of your product or services, to more people, more often and for more money with a distinct market proposition for your business, effective inbound and outbound marketing and sales strategies, processes and tactics focussing on your most advantageous target market, processes and tactics to find more of your targets.
I’ve done it for small brands you never heard of and global brands such as Deutsche Bank, Manchester United, The LEGO Group and LG and now I can do it for you too.
I’ve also co-founded, grown from the ground up, and successfully exited two businesses along the way too, so I know from personal experience the commercial realities of running a business like yours.
I also have a hat.
Testimonials
Lisl MacDonald FRSA
Owner Spring and Atlas, angel investor
"John brings brilliant ideas to bear on marketing problems. He has the advantage of understanding client and agency perspectives having worked in both."
Courtney Cesari
Global Marketing Director, event MC
"John is one of a rare breed of leaders who can not only create a big idea, super compelling strategy, but also break it down into actually actionable details."
Naeem Alvi-Assinder
Founder Notepad (B Corp), Untapped host
"No-nonsense marketing wisdom, delivered with style. John knows his marketing onions better than most."
Joe Glover
Co-founder The Marketing Meetup
"John is the kind of person you want to spend more time with because he lights up small parts of your soul - a good man, a good marketer, and a good speaker"
GET IN TOUCH
If you want to talk about your marketing needs, or perhaps your coaching or public speaking requirements, please drop a line through the form over there.
Or, to have practical business and marketing thoughts, hints and tips land in your inbox every month subscribe here.
Otherwise, you can find me on the socials down there.