PUBLICATIONS
A selection of industry guides and reports that I have produced to show how better marketing delivers better business results.
2024 State of Cybersecurity Marketing Report
The must-read marketing in cybersecurity report of the year.
Get actionable intelligence on these key issues:
- How much to spend on marketing
- Which channels to put your marketing on
- Why you’re not being noticed by your ideal clients
- Whether you should be focussing on benefits or features in your marketing
The B2B Growth Companion
A practical and actionable companion for B2B businesses where you will learn:
- How to increase sales by not doing sales
- How to diagnose your market
- How to identify your most profitable market opportunities
- How to position to win
- How to grow existing business
- How to build a sales engine
- How to execute inbound & outbound marketing
The Agency Growth Companion
A practical and actionable companion for agencies where you will learn:
- How to increase sales by not doing sales
- How to diagnose your market
- How to identify your most profitable market opportunities
- How to position to win
- How to grow existing business
- How to build a sales engine
- How to execute inbound & outbound marketing