MARKETING THAT WORKS

Most marketing content exists to fill space, some of it’s useful but so much of it is utter, utter nonsense.

So, let me tell you how marketing actually works when it’s treated as a commercial function, not a creative hobby or a reporting exercise. My approach to marketing is built on evidence, training, experience, and against a long list of things that don’t work, however much the LinkedIn hustle bros claim otherwise.

You won’t find any growth hacks, channel hot takes, motivational crap or advice that only works in hindsight.

What you will find is marketing that delivers to the bottom line, how to diagnose what’s really holding growth back, how to decide where to focus and where to stop, how to link marketing decisions to revenue, pipeline and profit and how to avoid wasting time, money and reputation.

This is the thinking I use with £4m+ B2B businesses when the stakes are high, budgets are real, and “trying a few things” is not a sensible option.

You don’t need to read these in order, you don’t need to agree with all of them, but if you want marketing that makes you money, not noise, this is where it starts and this is how I roll.

If it doesn’t drive clarity, focus, or commercial impact, it goes in the bin.