WORK
Selected work. Results attached.
INTEGRAL: FROM 20% BEHIND TO A RECORD Q4
Integral is a US employee communications agency with serious enterprise clients and a CEO who's genuinely dynamic in market. The problem was they relied on that too much. The proposition was interchangeable with every competitor in a category doing its level best to be forgettable, and the CRM was full of warm opportunities nobody was doing anything with.
Six months. We repositioned the brand, rebuilt RevOps, and put a proper commercial cadence in place around events, content, and account development. Q4 revenue finished 63% above the previous all-time record. Win rate up 15%. Average deal value up 20%.
Most of the growth came from what was already there: existing relationships, lapsed clients, warm networks. Just worked properly at last.
"Working with John Lyons and Soba pushed us to be more disciplined about how we show up in market and how we serve the relationships we've already built. The results speak for themselves, but what I valued most was having a clear-eyed partner who didn't let us off the hook."
Ethan mcCarty, CEO, Integral
INVERSITY: NEW BRAND, 8 WEEKS TO MAKE IT LAND
Inversity was an EdTech start-up offering practical AI training to schools. They had a good product, a clear ICP, no brand position, no presence, and a traditional target market that ignores most of what lands in its inbox.
The brief: launch in Greater Liverpool, build awareness, and drive leads for masterclasses and a hackathon. Total addressable market of 88 institutions in eight weeks.
Safe wasn't an option. The campaign led with a single question on a direct mail piece designed to look like the Liverpool Echo: "Which of your students are the Elons of the future? *minus the character flaws" followed by a sequenced multi-channel campaign across digital display, email, LinkedIn, and telesales, with free events as the conversion mechanism.
At least 45% of the total addressable market were reached. The hackathon was full.
""I was impressed with the boldness of John and Storm's vision and the rigour behind the planning. It was also a lot of fun, and I learned a lot too. First Liverpool, next the world!"
Dr James Kuht MBE, Founder, Inversity